Buttermilk Baby

Exterior signage for Buttermilk Baby in Houston. The main identification is an illuminated cabinet on the fascia in the restaurant's peach and cream palette, giving the name, the establishment year and the menu line beneath.

It sits within a strongly styled elevation — a sawtooth pennant run along the roofline and an arched entry feature — so the sign was built to belong to that scheme rather than sit on top of it. The result reads as part of the architecture, which is what a storefront this deliberate needs.